All You Need to Know About A Masters in Digital Marketing
Digital marketing as a career has been growing by leaps and bounds because of the rising scope of digital marketing in the business world.
All organizations and companies are looking for digital marketing professionals to enhance their operations and hence, this has given a boost to digital marketing education.
With various learning formats available, a popular one is the master’s degree. In this blog, we’re going to tell you all the details you need to know when it comes to a masters in digital marketing program.
So if you’re interested in pursuing this field, it is highly recommended you know all the details.
What Is A Masters In Digital Marketing?
A masters in digital marketing is a diploma program in digital marketing that focuses on upskilling students and candidates with a 360 degrees approach. It generally comes with a duration of anywhere from 12 months to 20 months.
Apart from teaching important digital marketing skills, these programs also impart management skills which are very vital for one’s looking to work in the corporate world.
Let’s take a look at the modules and topics covered in this program.
Curriculum
MSc in Digital Marketing programs generally divide their curriculum into 2 significant sections, namely the digital marketing skills as well as management skills. The digital marketing skills covered are:
- SEO
- SEM
- SMM
- Content Marketing
- Ecommerce Management
- Website Creation & Development
- Ad Designing
- Affiliate Marketing
- Analytics
- Paid Media
- Video Marketing
- Email Marketing
- Influencer Marketing
- Marketing Automation
- CRM
Some of the soft skills and agency-specialized skills include interview preps, presentation skills, well-versed with PPT & Excel, the process to deal with client briefs, the art of pitching, introduction to agency culture, etc.
Future Opportunities
The job opportunities for master’s graduates are very lucrative. One of the biggest advantages is that you get to work directly from the mid-senior roles because of the expertise gained during the course.
This eliminates the need to start from scratch which means that your starting pay packages will also be very good. Hence, the salary-wise scenario is bright.
Looking at the roles that open up, here are a few of them that you could be potentially interested in: Brand Manager, Account Manager, Client Servicing Manager, Business Development Manager, Media Strategist, SEO Specialist, Paid Media Expert, Content Marketer, and more.
Where to get started?
If you find this field the perfect match for yourself, here’s where you can get started. Opt for this Post Graduation in Digital Marketing Program which is a perfect mix of a master’s and an MBA-Level program.
It is an 11-month course that equips you with all digital marketing elements as well as rigorous training around “on-the-job” culture.
It also includes a compulsory 2-month internship while the course is going on so that you are ready for the industry as soon as your course ends.
Although, if you’d like to scout for some more options, check these top colleges offering a masters in digital marketing now!
Did you get all the answers that you were looking for? We hope you did. But if there’s anything that we may have missed out on, feel free to leave your queries in the comments section below and we’ll get back to you.
Author’s Bio:-
Karan Shah
Founder and CEO at IIDE
An ‘Edupreneur’ and the founder of IIDE – Indian Institute of Digital Education.
He is a passionate public speaker and teacher for over 10 years. He has trained over 1,00,000+ students and 25+ corporates in Digital Marketing via online and offline channels. He is a Harvard alumnus specialising in E-commerce. He is a TEDx speaker and is a visiting faculty at India’s top management institutes like the IIMs.
